Reference
Conversational AI Glossary
Plain-language definitions for the terms that come up most in my work: containment, evals, orchestration, RAG, intent, and the rest. Written the way I'd explain them on a call, not the way a vendor data sheet would.
- Citation faithfulness
- Whether a cited source actually backs up the claim attached to it. You check it by reading the cited passage, not by confirming a citation exists. A confident answer with a citation that does not support it is worse than no citation at all.
- Containment
- The share of conversations a system resolves on its own, without handing off to a human. It is a core support metric, but it only counts when the user actually got helped. Containment that is really just deflection shows up later as a second contact.
- Context engineering
- Designing everything the model sees around a given prompt: retrieved documents, earlier turns, tool results, and system instructions. The prompt is one input. The context is the whole state the system assembles, turn after turn.
- Conversation design
- The craft of shaping how a system talks: word choice, tone, error recovery, persona, and the shape of a multi-turn exchange. For a conversational product, the writing is the interface, so the writing is the product.
- Drift
- Slow change in a model's behavior or its inputs over time. A system that passed its checks at launch can quietly degrade. You catch it by running evals continuously, not once.
- Eval
- A repeatable test that scores a system's output against known-good answers or a rubric. Evals turn 'this feels better' into a number you can compare across releases.
- Eval harness
- The machinery that runs evals on demand: the question set, the scoring rubric, the pipeline that runs it, and the per-version report. The teams that deliver reliable AI build this first and wire it into every release.
- Golden set
- A held-out set of inputs with human-labeled correct answers, used to measure accuracy and catch regressions. You keep it stable so scores stay comparable as the system changes.
- Grounding
- Tying an answer to specific source material (a document, a database row, a retrieved passage) instead of letting the model answer from memory. Grounding is what lets a citation be honest.
- Hallucination
- When a model produces something fluent and confident that its sources and the facts do not support. It is the failure mode that grounding and citation checks exist to catch.
- Handoff (escalation)
- The point where a conversation moves from the AI to a human or another system. Good handoff design carries the full context across, so the person never has to start over.
- Hybrid retrieval
- Combining semantic (vector) search with keyword search so retrieval catches both meaning and exact terms like error codes and product names. It usually beats either method on its own.
- Intent
- What a user is actually trying to do, named as a category the system can act on, like 'reset password' or 'cancel order'. It is the unit an intent classifier predicts.
- Intent taxonomy
- The full, organized set of intents a system recognizes, ideally mutually exclusive and built from real conversations rather than guesses. A muddy taxonomy is the quiet cause of most misrouting.
- Latency
- How long the system takes to respond. It is a design constraint, not an afterthought: a correct answer that arrives too late still loses the user.
- LLM-as-judge
- Using one language model to score another model's output against a rubric. It scales well, as long as you calibrate it against a human grader on a sample so the scores stay trustworthy.
- Model card
- The short document that says what a model is for, what it was trained on, how it performs, and where it should not be used. If a vendor cannot produce one, that tells you something too.
- Multi-agent system
- An architecture where several role-specialized model calls each handle part of a task, coordinated by a thin orchestrator, instead of one prompt trying to do everything.
- Orchestration
- The cross-system work of routing a request, calling tools, tracking state, and handling fallbacks. Most of what people call 'agent' work is really orchestration: the AI doing the steps a human used to do by hand.
- Production
- The live system real users touch, as opposed to a demo or a test environment. Behavior that looked fine in testing earns its reputation in production, which is why monitoring and evals matter more after launch than before.
- Prompt architecture
- Treating prompts as versioned product specs with tests, kept in source control, instead of strings edited live in production. It lets you change a prompt and see the eval impact before it goes live.
- Prompt injection
- An attack where content the model reads (a webpage, an email, a document) contains instructions that hijack it away from what it was asked to do. A jailbreak is the user-side cousin: a request crafted to talk the model out of its own rules.
- RAG (retrieval-augmented generation)
- A pattern where the system retrieves relevant documents first, then asks the model to answer using them. It grounds answers in real sources instead of model memory.
- Red-teaming
- Attacking your own system on purpose to find the weak spots before someone else does. In AI that means probing a model with adversarial inputs and jailbreak attempts, then turning whatever breaks into evals so it stays fixed.
- Slot filling
- Collecting the specific pieces of information a task needs (a date, an account number, a size) across one or more turns before the system acts.
- SQL
- The standard language for asking questions of a database. In AI work it is how you pull your own metrics, check what users actually did, and build the datasets everything else depends on.
- System message
- The standing instructions a model gets before a conversation starts: who it is, what it can and cannot do, and how it should sound. Users never see it, but they feel it in every turn.
- Token
- The word-pieces a model actually reads and writes. A token is usually a few characters, so 1,000 tokens is roughly 750 English words; tokens are what you pay for and what context limits are measured in.
- Vector database
- A database built for searching by meaning instead of exact words. It stores numeric fingerprints of text (embeddings) so 'my package never arrived' can match 'delivery issue'. It is the retrieval half of most RAG systems.
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