Writing
My thoughts...
Long-form pieces on prompts, orchestration, and designing AI that meets real people at 2am.
Evals Are the Product
The teams that ship reliable AI are not the ones with the best models or the cleverest prompts. They are the ones whose evaluation harness got built first, committed to version control, and wired into every release.
Context Engineering: The Prompt Was Never the Point
The practitioners getting strong results from 2026-era models are not the best prompt writers. They are the best context architects. The real design artifact is what the system assembles around every prompt, turn after turn.
The AI Isn't Broken. The Collaboration Is.
When AI conversations go wrong, we blame the model. But after years designing these systems, I've started to wonder if the real failure isn't intelligence at all, it's that nobody designed for how humans actually communicate.
Content Engineering in 2026
The emerging discipline at the intersection of content strategy, design, and AI systems, and why it's quietly becoming a required skill.
Weekly on ICX
New essays every week on the ICX blog.
I publish longer pieces on conversational AI, orchestration, evaluation, and the work behind client engagements over at Intelligent CX Consulting. Fresh writing drops every week.
Let's build
Seriously, let's chat about your next AI project.
I take a small number of engagements each quarter through Intelligent CX Consulting . If what you're reading here sounds like the thing you need, get in touch.